Hope on the Horizon: CarGurus Q1 2024 Report Reveals Inventory and Demand are Rebounding as Prices Improve
“Rebounding inventory and moderating prices are fueling pent-up demand in spite of high interest rates. Our research shows sales for both new and used vehicles are, so far, outpacing last year’s levels,” said
While car prices are moderating, the report finds that the challenge of finding an affordable vehicle persists. Data shows that the number of new cars priced under
Consumers are undeterred, though, and are using tools like CarGurus.com to uncover more affordable options—with searches for used cars under
Additional highlights from the Q1 report include:
- Buyers searching for an upgrade benefit from a large selection: Not all buyers were on the hunt for more affordable vehicles in Q1. New car searches over
$50,000 increased by 13.4% year-over-year, reflecting a dichotomy in consumer demand. Unlike inventory trends for more affordable options, shoppers in this segment have access to a 133% increase in inventory compared to Q1 2020. - Inventory is improving, but finding late model year used vehicles is getting harder: New car availability has rebounded by 270% from the low point of
November 2021 . However, the hangover of the semiconductor shortage is lingering for used vehicles. There has been a 19% decrease in used inventory under two years old compared to Q1 2020, and a 10% decline in vehicles between three and four years old. On the other hand, inventory aged five years or older is up 19%. - Consumer interest in green vehicles is on the rise: Shopper search activity indicates a growing interest in electric vehicles (EVs) and hybrids. The percentage of combined views for hybrids and EVs as a share of total views for new vehicles increased by 7.4% year-over-year. Views of used hybrids and EVs increased by 28.8% over the same period, with recent price cuts on used EVs likely contributing to the boost in interest.
- Interest in more unique models – like the Tesla Cybertruck – is increasing: While Tesla continues to dominate the list of top viewed EV models, the Cybertruck has generated a whole new wave of buzz after the first resales entered the market in Q1 2024 - garnering 17x more views as a ratio to inventory compared to other used Tesla models in March alone.
“Looking ahead, the future of interest rates and new inventory production will play a key role in influencing demand for the rest of the year,” added Roberts. “Time will tell how much longer shoppers will tolerate a high rate environment. And questions remain on whether current new inventory—which is about three-quarters of the way back to pre-COVID levels—will end up at a peak, or a plateau, as automakers have been vocal about avoiding a return to a high inventory environment.”
The complete CarGurus Quarterly Review - Q1 2024 is available here.
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Source: CarGurus, Inc.