CarGurus’ Latest Digital Retail Capabilities Spotlighted in New Brand Creative
“CarGurus has set the standard for consumer-friendly car shopping experiences, and this sentiment is at the core of our company’s new digital retail capabilities,” said
The “Do More From Home” campaign highlights how
The campaign also expands on this foundational area of expertise and focuses on how
In addition to introducing the company’s latest digital retail capabilities, the campaign also unveils two “Gurus” to bring CarGurus’ brand personality to life and increase the creative work’s distinctiveness in a crowded category. In the campaign, the Gurus pop into situations where consumers are navigating the car shopping or selling process from home and help them feel more confident before buying or selling a vehicle.
As part of the change in creative narrative,
“I’ve always been a huge car enthusiast and our team was thrilled when VIA earned the opportunity to create work for CarGurus,” said
The “Do More From Home” spots can be found on CarGurus’ YouTube video library and can also be found below:
CarGurus® is a registered trademark of
Cautionary Language Concerning Forward-Looking Statements
This press release includes forward-looking statements. All statements contained in this press release other than statements of historical facts, including, without limitation, statements regarding our expectations for our new brand creative campaign, our expansion plans for CarGurus Instant Max Cash Offer, and our business and strategy are forward-looking statements. The words “anticipate,” “believe,” “continue,” “estimate,” “expect,” “guide,” “intend,” “likely,” “may,” “will” and similar expressions and their negatives are intended to identify forward-looking statements. We have based these forward-looking statements on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, short-term and long-term business operations and objectives and financial needs. These forward-looking statements are subject to a number of risks and uncertainties, including, without limitation, risks related to our growth and ability to grow our revenue, our relationships with dealers, competition in the markets in which we operate, market growth, our ability to innovate, our ability to realize benefits from our acquisitions and successfully implement the integration strategies in connection therewith, natural disasters, epidemics or pandemics, like COVID-19 that has negatively impacted our business, our ability to operate in compliance with applicable laws, as well as other risks and uncertainties as may be detailed from time to time in our Annual Reports on Form 10-K and Quarterly Reports on Form 10-Q and other reports we file with the Securities and Exchange Commission. Moreover, we operate in very competitive and rapidly changing environments. New risks emerge from time to time. It is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements we may make. In light of these risks, uncertainties and assumptions, we cannot guarantee that future results, levels of activity, performance, achievements or events and circumstances reflected in the forward-looking statements will occur. We are under no duty to update any of these forward-looking statements after the date of this press release to conform these statements to actual results or revised expectations, except as required by law. You should, therefore, not rely on these forward-looking statements as representing our views as of any date subsequent to the date of this press release.
1 Product of
2 Pre-qualification subject to verification of credit with participating lenders. Pre-qualification terms are not guaranteed. Completing a credit application at a dealership may result in inquiries posted to the consumer’s credit file. Final agreement will reflect purchase and finance terms.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/abc07b37-f871-426f-aafd-11a82709fbfd
Source: CarGurus, Inc.