CarGurus Consumer Research Shows There's Still Life Left For Sedans
The research uncovered that SUVs (26 percent) and sedans (25 percent) were the top body styles that vehicle owners would likely purchase as their next car, and crossovers were the third most likely with 12 percent. The survey also showed positive results for sedans based on respondents' top three picks for body styles most likely to rise in popularity over the next five years. The results were as follows:
- Crossover: 69 percent
- SUV: 61 percent
- Sedan: 55 percent
- Hatchback: 40 percent
- Pickup Truck: 32 percent
- Coupe: 28 percent
- Minivan: 16 percent
A combination of younger Millennials and older members of Generation Z stood out as the group behind the interest in sedans. For these drivers ages 18-29, the survey findings include:
- 65 percent chose sedans to grow most in popularity over the next five years, compared to 54 percent for ages 30-44 and 43 percent for ages 45-60.
- Sedans were the top choice for their next car with 32 percent likely to purchase this body style, compared to SUVs (22 percent) and crossovers (10 percent).
- 34 percent thought recent headlines declaring the downfall of the sedan were overblown.
"This survey showed that consumer interest in buying sedans is not waning as much as recent automotive industry changes have indicated," said
These findings are based on an online survey of more than 1,600 vehicle owners in the U.S., ages 18-65. The survey was conducted by
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