CarGurus Announces Executive Leadership Change, Sarah Welch to Exit and Dafna Sarnoff to Join as Chief Marketing Officer
Dafna Sarnoff, a veteran marketing leader, will join
“I have incredible confidence in Dafna’s leadership and experience in every marketing discipline from acquisition to retention, performance to brand,” said Sam Zales, President and COO of
Sarnoff is joining
“CarGurus brings a history of leading the industry in creating a better car-shopping experience through advanced data and technology solutions that drive trust and transparency. I’m thrilled to be able to bring my experience accelerating business growth with brand and marketing execution to expand on that legacy, and to realize the incredible opportunity ahead of us in the automotive digital commerce arena,” said Sarnoff.
Welch has led consumer marketing at CarGurus since 2016 and has played a pivotal role in driving the brand’s audience growth to become the most visited automotive shopping site in the United States1 and building a full-scale consumer marketing function.
“Sarah has done a wonderful job leading our consumer marketing efforts over the past five and a half years, helping
CarGurus also operates online marketplaces under the CarGurus brand in Canada and the United Kingdom. In the United States and the United Kingdom, CarGurus also operates the Autolist and PistonHeads online marketplaces, respectively, as independent brands.
To learn more about CarGurus, visit www.cargurus.com and for more information about CarOffer, visit www.caroffer.com.
CarGurus® is a registered trademark of CarGurus, Inc., and CarOffer® is a registered trademark of CarOffer, LLC. All other product names, trademarks and registered trademarks are property of their respective owners.
© 2021 CarGurus, Inc., All Rights Reserved.
Cautionary Language Concerning Forward-Looking Statements
This press release includes forward-looking statements. All statements contained in this press release other than statements of historical facts, including, without limitation, statements regarding: our expectations for Ms. Sarnoff’s contributions, success and the associated leadership transition; our evolution to becoming a robust digital destination; our expectations for CarGurus’ Instant Max Cash Offer product and digital retail offerings, including expansion plans and the value proposition for both consumers and dealers; and our business and strategy are forward-looking statements. The words “anticipate,” “believe,” “continue,” “estimate,” “expect,” “guide,” “intend,” “likely,” “may,” “will” and similar expressions and their negatives are intended to identify forward-looking statements. We have based these forward-looking statements on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, short-term and long-term business operations and objectives and financial needs. These forward-looking statements are subject to a number of risks and uncertainties, including, without limitation, risks related to our growth and ability to grow our revenue, our relationships with dealers, competition in the markets in which we operate, market growth, our ability to innovate, our ability to realize benefits from our acquisitions and successfully implement the integration strategies in connection therewith, natural disasters, epidemics or pandemics, like COVID-19 that has negatively impacted our business, our ability to operate in compliance with applicable laws, as well as other risks and uncertainties as may be detailed from time to time in our Annual Reports on Form 10-K and Quarterly Reports on Form 10-Q and other reports we file with the
Kirndeep Singh, Vice President of Investor Relations
1 Source: Comscore Media Metrix® Multi-Platform, Automotive – Information/Resources, Total Visits, Q3 2021,
Source: CarGurus, Inc.