CarGurus 2022 Review & 2023 Outlook: Electric Vehicle Demand Moderates, Luxury Used Vehicle Prices Decline & Most Viewed Cars Show Diversity
Report from the most visited automotive shopping site in the
The report also provides an outlook on trends to watch regarding new and used vehicle pricing and inventory in relation to economic forecasts.
“Over the course of 2022, we have seen greater moderation in the automotive market with inventory improving and prices beginning to decline,” said
2022 Intelligence Snapshots:
- Most Viewed Models – Consumers searching for new, certified pre-owned (CPO), and non-CPO used models showed great variety, reflecting the unique factors driving shopping decisions for each segment.
- New car buyers preferred trucks, SUVs, and performance vehicles, with new model names leading the pack. For example, Ford’s Maverick, Mustang Mach-E, and Bronco models drove three of the top five most viewed.
- CPO shoppers leaned into securing luxury at a value with Mercedes and BMW securing six spots on the top ten list of most viewed.
- Non-CPO used car buyers viewed a wide range of vehicles, from Porsche and Audi to Chevrolet and Mazda. However, this segment also showed a preference for finding value without compromising on performance, luxury, and design.
- EV Demand – Interest in EVs surged when gas prices spiked in June, however that demand, particularly for used EVs, has been on the decline as gas prices have moderated. While new model releases have kept EV views high in 2022, decreases in used EV pricing — notably Tesla’s Model 3, S, and Y, as reported in the
CarGurusNovember Intelligence Report — is indicative of this reduced demand.
- Luxury vehicles – With the declines in crypto pricing and the stock market over the past year, the luxury segment of the used vehicle market (priced over
$100,000) has felt the impact. Previous high-flying models are seeing year-over-year price declines of up to 25%. The Mercedes-Benz G-Class, Lamborghini Urus, and Rolls- Royce Cullinanwere among the premium models seeing significant declines.
- Prices – Used car prices are starting to come down, however the question is now shifting to how much further they could decline. Time will tell whether the decline in used prices, combined with still high new prices, will lead to a switch in sales demand.
- New Inventory – With a late-year surge in new inventory, particularly for pickups, the market will be tracking whether original equipment manufacturers (OEMs) and dealers are serious about keeping inventory levels lower to maintain the pricing power gained in the last two years.
- Consumer Demand – With most economic forecasts predicting a slowdown or a recession in 2023 there is uncertainty about how consumer demand will fare.
1 Similarweb: Overview Report (Traffic Insights), Q3 2022,
Vice President, Investor Relations
Source: CarGurus, Inc.