How Much Do Consumers Know About Data Security For Their Connected Vehicles?
Findings show that most consumers do not know or understand the security and privacy implications of connected vehicle technology:
- 33% did not know that a key fob is a potential pathway for hackers to gain access to a connected vehicle.
- 61% of connected vehicle owners did not know that a hacker can access the steering wheel or the brakes of their automobile.
- 65% of connected vehicle owners incorrectly believed that the vehicle manufacturer is required to notify owners of software and security updates.
The research also uncovered an interesting trend over the past year around vehicle smartphone integration. While 70% of owners have synced their smartphones to their vehicles in that time frame, only 46% admit that they do not know the industry best practices on how to keep their personal data safe when driving their vehicle.
Consumer perception of the most at-risk devices could explain why more people are connecting to their cars but remain unaware of the security implications. Only 22% of people perceive connected vehicles as a significant threat to data security, compared to smartphones (45%), laptops/tablets (41%), smart speakers (40%) and smart home devices (30%).
"Consumers are excited about the new technology features that come when devices are connected to their vehicles, be it voice-activated texting, listening to music or getting the help of a virtual assistant," said
Data from this study can be viewed on this infographic, and you can see how well you score on the Data Privacy in Connected Vehicles quiz.
Connected vehicle owners can learn tips on protecting their data on the
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Shannon Todesca, 1-617-3151130